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Live Webinars

The Use of Metaphors in Career Development

by Norm Amundson

Monday, March 12/Tuesday, March 13

Story telling is an integral part of career development. A key component within stories are the metaphors being used by clients, counsellors and coaches. Metaphors encourage imagination, add clarity, and help to build understanding. In this presentation, he will be expanding on many of the themes (and metaphors) included in his book “Metaphor Making” and will be exploring the dynamics of metaphors and analogical reasoning. He also will be sharing some practical career development exercises that build upon metaphors and lead to greater self-awareness, clarity, and action. This session will be of interest to a broad range of career educators and practitioners.

Please note the time of the webinar in your location:


Monday, March 12

Asia & Pacific

Tuesday, March 13

North America East Coast

9-10:30 PM

New Zealand

3 - 4:30 PM *

North America Central

8 -9:30 PM

South East Australia

1 – 2:30 PM*

North America Mountain

7 -8:30 PM

South Central Australia

12:30 – 2 PM *

North America Pacific

6 - 7:30 PM

Guam, North East Australia

12 – 1:30 PM


4 – 5:30 PM

Korea, Japan

11 AM - 12:30 PM

China, Taiwan, Philippines, Malaysia, Singapore, Western Australia

10 -11:30 AM

Vietnam, Cambodia, Laos, Indonesia

9 -10:30 AM

Bangladesh, Kazakhstan

8 – 9:30 AM


7:30 – 9 AM


7 – 8:30 AM

* We believe this region is observing Daylight Savings Time.

Cost:  $20 for members, $30 for non-members, $15 students

Click here to register.

Norman Amundson, Ph.D. is a Full Professor in Counselling Psychology, Faculty of Education at the University of British Columbia, Canada. He has given numerous workshops and seminars and also has been a keynote speaker at many national and international conferences. In his writings, Dr Amundson emphasizes the importance of creativity, imagination, cultural awareness, positive affirmation and action as career development strategies. His publications include over 100 journal articles; training DVDs (Active Engagement in Action, 2009); books such as Active Engagement (2009, 3rd edition), The Essential Elements of Career Counseling (2014, 3rd edition), The Physics of Living (2003), Metaphor Making (2010), Career Flow: A Hope-Centered Approach to Career Development (2011), Hope-Filled Engagement (2011); Counseling Around the World (2013); and several career workbooks – Guiding Circles and Career Pathways. Dr Amundson has won many awards from professional associations for his work, including an honorary doctorate from the University of Umea, in Sweden.

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