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APCDA Webinar Feedback

By Arun Mittal

APCDA provides regular training programs for its members as a member benefit. These are delivered virtually in the form of webinars. In this article, we share some of our observations based on attendee feedback.

The purpose of this article is to provide an unbiased view of attendees' enthusiasm for webinars as a source of self-enrichment and development.

General Enthusiasm for the Webinars.

With a median of 39 registrations (minimum of 26, maximum of 126), there was plenty of opportunity for members to benefit from the webinars being held. The live sessions were attended by approximately half of those who register, and this proportion is the same for both free and paid webinars. Given the variety of time zones in which our members live, it is understandable that many prefer to listen to the recorded sessions.

Motivation & Purpose

Attendees were asked about their familiarity with the topics covered before the sessions. On a scale of 4= Expert to 1= Unfamiliar, the average response was 2.3. This average falls just below the midpoint between slightly and very familiar.

Two of the Free webinars (“Using Holland Typology to Quickly Assess Career Personality” and “Dealing with Trauma in Career Conversations”) tied for the highest registration at 126, while the webinar “Design Thinking Principles for Career Development Learnings” received the highest registration for a Paid webinar at 63.

The webinar on “Emerging e-Sports: Gaming, Media and Content Careers,” had a low rating of 1.4 on Prior Knowledge, indicating that members had little familiarity with the topic.  There were 26 registrations and over 80% attended the live session. The webinar registration for this session was one of the lowest, but it had the highest attendance of any webinar held this year and was one of the top five paid webinars in terms of fees collected.

Most of our webinar topics were familiar to members. It is reasonable to assume that the majority of members use these webinars to reskill and keep up to date. Furthermore, based on registration and attendance, member enthusiasm for paid and free webinars appears to be similar. The primary difference in attendance appears to be based on the topic.

The summer survey is a very useful and important tool for the programme committee in identifying members' interests. It is also critical for members to participate in the survey so that our webinars continue to be relevant to them.

Money-Value Proposition

We asked attendees to rate the webinars on Content, which included relevance, accuracy, and utility The average rating for Content is 4.6. This falls between Very Good and Excellent. The lowest content rating for any webinar was 4.2.

We also asked attendees to rate webinars on Clarity, which included engagement and ease of understanding. The average rating for Clarity is 4.4, and the median is 4.2. This is also between Very Good and Excellent. The lowest content rating for was 4.0.

It is very safe to conclude from the data above that members are very satisfied with webinars as a training source, and the choice of speakers, topics, and their delivery is well appreciated.

Closing Note

As a people-centric organisation, APCDA appears to be doing well in terms of helping members to update their skills and providing opportunities for its members to learn and grow. It is also worth noting that there is plenty of room for more members to benefit from such opportunities.

We'd also like to thank the Program Committee and the staff members for all of their hard work and initiative in making these webinars happen.

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Country/Area Council Summary, November 2022

By Arun Mittal

The country representatives' meeting in November 2022 provided details on the economy, the labour market, and career development initiatives. In many ways, this was also a strong indicator of how the labour market was progressing.

The council members welcomed the new country representatives from New Zealand and North India, respectively, Ms. Serena Tiaiti and Ms. Malavika Kishore.


The GDP of almost all countries did show positive growth (Macau, Taiwan, Vietnam, Kazakhstan, Malaysia, India). None the less, the growth is industry-specific rather than widespread. In a post-COVID world, the unorganised sector and MSME organisations appear constrained and are experiencing challenges.

Some members also reported higher inflation (Australia)

Labour Market

The fact that unemployment rates are declining throughout the region is good news for it. Hong Kong is seeking highly skilled immigrants to fill the job openings. 

Some council members expressed concern about rising underemployment rates in their countries (Malaysia). Lack of access to career counselling and a fixed mindset regarding career choices are the root causes of underemployment. The long-term effects of this trend may affect people's perceptions of how valuable education is, which could be harmful for a county's economic development.

The Australian government's recently released Skills Priority List indicated a shortage in 286 occupations compared to 153 in 2021. This suggests a skills gap in Australia and an opportunity for young people.

On November 16, 2022, Canada will release their updated National Occupations Classifications.

South China reported on the impact of the policies announced at the recent 20th National Congress of the Communist Party will have on career development in China.

Career Work

Even though only the US, Canada, and Australia observe November as Career Month, nearly all of the constituent countries put a significant emphasis on career counselling, skill enhancement, and progressing the development work. The in-person teaching and training has been regularised, with almost no restrictions by the government (India, Taiwan, Vietnam, Kazakhstan, Malaysia, Philippines, Singapore, Korea)

Members of the council also highlighted the increasing focus of government and industry on the career development work being done with people of all ages.

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Committee Council Report for November, 2022

By Allan Gatenby

Growth Continues

Clearly there is no better evidence of the growth and vitality of APCDA Committee Council. With all committees tabling reports discussion was energetic, forward looking, and constructive. Highlights included:

  • Several committees reported growth in committee numbers. Committees are the engine-room of the Association. Volunteers are always welcomes. Both the APCDA website & Member Community list the committees and enable APCDA members to become engaged in shaping their association.
  • Membership Committee, Program Committee, Research Committee, & News Committees have all scheduled activities.
  • The Public Relations Committee has a new Chairperson. Many thanks to Dr Cherry May Rotas. Under Cherry’s guidance the committee will be developing a value proposition for APCDA. This will enable us to more effectively promote APCDA, engage in the professional community and support our members and the profession. Watch the newsletter for announcements regarding input or comment.
  • The Research Committee under Dr. Lin-Stephens & Dr. Lau’s direction with be engaging members in a project investigating Member Engagement. Community consultation will be an integral component of this project
  • APCDA podcasts are breaking new ground. From next year Ms. Ruchira Tripathi has agreed to coordinate the podcasts. Again, Ms. Tripathi will be survey members for ideas for the podcasts. She is also looking for assistance in bringing rich engaging and relevant podcasts to members.
  • The Awards & Scholarships Committee have been actively investigating ways of identifying scholars and worthy recipients of an APCDA Awards & Scholarships. We ask that all members consider recommending practitioners who are delivering quality services to receive an award or students to receive a scholarship that could enhance their training and or practice.

The richness of APCDA is a measure of the wonderful assets of our members. Thanks to those who actively support and promote APCDA.

Allan Gatenby

Chairperson, Committee Council

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APCDA President Momoko Asaka Speaks at ICCN Conference

By Momoko Asaka

I was invited by Indonesia Career Center Network (ICCN), which partnered with APCDA last year, to participate in the ICCN Summit 2022 on October 14. The ICCN is an organization formed in 2016 to strengthen the role of centers in various higher education institutions to enhance the quality of human resources in Indonesia, as well as to improve and develop the quality of their services. The theme of this year's summit was "Leverage Employability of Indonesia's Graduates" and I delivered a keynote speech on "Leveraging Indonesia's Competitiveness Through Stakeholders Collaboration" with an introduction to APCDA. I am happy to hear that it was well received by the 110 audience.

The word "stakeholder" appears in the theme of the keynote has a broad interpretation, but I believe that we, the APCDA, can be considered a stakeholder as well. In Japan, where I live, the birthrate is declining and the population is aging at a rate unparalleled in the world, while Indonesia's population is expected to grow further in the future, and economic growth is expected to be driven by an abundant labor force and vigorous consumption. One of the challenges facing Indonesia is to improve the unemployment rate among young people. Needless to say, it is necessary to enhance employment support for students as one of the measures to address this issue, and the need for ICCN, which is working to build a network among career centers, is expected to increase in the future.

And although this is not limited to Indonesia, it will be necessary for companies and organizations to promote the use of diverse human resources and accept diverse values and work styles. APCDA members, mainly based in the Asia-Pacific region, who are connected through common social issues such as diversity, will share their efforts in their respective countries. We hope that each person's views will expand from such connections and that the need for APCDA as an organization will also grow.

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Scavenger Hunt Winners, Congratulations!

We started using our Member Community in February 2022 to enable APCDA members to connect and engage with each other. In our online member community, members can post their thoughts and/or questions to discuss with other members, share photos to increase the fun and excitement in the community, and also join virtual meetings in the platform.

In order to introduce these features to members, the Scavenger Hunt event was created and occur in October 2022. In this event, members are given weekly challenges on how to use some of the online member community's features like how to update your own profile, choosing interest groups, using tags when making posts, and also how to register for a virtual event. Members who successfully completed these challenges each week won the price of a free webinar voucher from APCDA.

We proudly present the winners of the scavenger hunt:

Winners for Week 1: Jaana Kettunen, Tuan Anh Lee

Winners for Week 2: Tuan Anh Le

Winners for Week 3: Tuan Anh Le

Winners for Week 4: Giang Bui, Raushan Kanayeva, Amy Truong, Elisabeth Montgomery

Grand Winner: Tuan Anh Le

Congratulations to the winners!

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APCDA Conference and Continuing Education Hours

Each year APCDA provides certificates to attendees who request them, to certify the number of hours of presentations that the attendee watched.  Many credentialing agencies require participation in professional development each year, so these certificates are used to maintain credentials in many different countries and reflect the number of hours that our attendees spend at our conference, either when it was live or watching recorded presentations.

The 2022 APCDA/IAEVG Conference offered 30 Hours of live content over a period of 5 days (plus two optional events totally 6 additional hours).  Of course, those who watched recorded presentations could also learn from events that happened simultaneously, so it was possible to participation is more than 40 hours of content.

In the table above the data from the certificates has been grouped by the number of hours spent participating in or watching conference content. The blue bars represent the number of regular attendees and orange bars represent the number of scholars.  While the most common number of hours of participation is less than ten, a couple of our scholars attended or watched over 30 hours of conference content.  The highest number of hours was achieved by Nina Garcia, a scholar from the Philippines, who participated in more than 34 hours of content. While less than 10% of our attendees, regular or scholars, asked for certification of their participation, we are encouraged to see that our scholars are making excellent use of our conference content and we applaud Ms. Nina Garcia making such excellent use of this opportunity. 

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APCDA President’s Message

By Momoko Asaka

I encourage our members to find out what each of us can do to contribute to APCDA.

This October marks the start of a new term for APCDA. I am pleased to begin this year as President. I will contribute my best effort for further development of APCDA which has been created by the past presidents, officers, board members, committee members, and administrative staff.

As stated on the APCDA website, the mission of this organization is

  1. to promote cooperation among career practitioners throughout the Asia-Pacific region
  2. to inspire existing and potential career practitioners to deliver exemplary, effective services
  3. to promote research in the field of career development
  4. to advocate for exemplary workforce policies and practices that foster inclusion and access to decent work for all

Based on these missions, I would like to reiterate the "Goal Statement" that I stated when I ran for President.

  • Increase the number of activities that bring together more APCDA members who are scholars and practitioners from different cultures and backgrounds
  • Revitalize our committee activities
  • Plan and hold high-quality and valuable webinars as an opportunity to make more people aware of this wonderful community, APCDA

Achieving what is in this statement will bring many people to APCDA events and conferences with a variety of opinions and ideas. Also, enhanced content of webinars will help APCDA increase its membership and, in turn, its influence in the Asia-Pacific region. Most recently, Dr. Savickas will be hosting a "Career Construction Counseling: A Case Conference" event on November 17/18. Please find time to actively participate and share your impressions in many venues.

There are many possible actions for the development of APCDA, but these need to be prioritized and addressed. In particular, increasing member engagement and the value of APCDA and the membership itself are positioned as mid- to long-term goals of APCDA. To this end, we would very much appreciate your active input.

Under the coronavirus pandemic, the annual conferences were held online in 2020, 2021, and 2022. The next conference in 2023 will be a hybrid of online and on-site in Kazakhstan with the theme "New Look at Careers in a Rapidly Changing World". We hope to have a chance to interact locally for the first time in many years.

I believe that each person's power may be small, but when combined, they can become a great power. I hope that we can share our wisdom together and contribute what we can.

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APCDA's New Research Project

By Dr. Poh Li Lau, Co-Chair of the APCDA Research Committee

I'm glad to announce that we have a new research project. Dr. Serene Lin-Stephens will be leading this project and we are looking for collaborators who are interested. For further information or to express your interest, please contact by 31 October.

Below are the details of the project:

Expressions of interest

Research project

Growing a career development professional community: A study on membership engagement indicators.

A future goal of APCDA is to devise a set of membership engagement indicators by which to measure our growth. We are seeking collaborators that are interested in the conceptualisation of such indicators.

Who you are
You should be an APCDA member with some research background or training, or be prepared to learn with the collaborators.

What you will do
The level of your involvement can be negotiated. The collaborators will work as a team. You will need to attend meetings as scheduled and should also take on some tasks concerning literature review, data analysis, and result write-up. There may also be some need for data collection, although most data have been collected.

What we will produce
A report, a presentation at the next APCDA conference, and an Empirical Article for the APCD Journal

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Summary of 2022 Member/Friend Survey

By Marilyn Maze

Comparing this year to last year, we had about the same number of member respondents, but half as many friends responded.  We saw no participation from Russia and less from China, but more from South Asia.  The distribution of work settings showed a decrease in the Government agencies setting and an increase in Schools (K-12) setting.  Since we asked different questions this year, it may be difficult to see the impact of these differences in distribution on the resulting information. 

We split off the information on changes in the workplace for a separate report.  We held a vibrant discussion on that topic and will soon have a panel of Human Resource Professionals speak on the topic. We hope to combine these three sources of information in that separate report. 

We asked about the length of the conference.  There was a clear split between “Value Shoppers” who saw the extra content as getting more value for the same price and those who viewed the longer schedule as exhausting.  The second group was larger.  Some commented that it was draining to have such long days while others found the longer days made it easier to fit sessions into their regular schedule because they did not feel compelled to attend every session. In general, having open days between packed days was appreciated. Many of those who listened to recorded sessions were very happy about the variety of content and presenters offered at this conference.

We were very eager to see if the Structured Networking Discussions were a success.  While only 25% of members and 17% of Friends reported attended these sessions, the majority of those who did attend said that the Discussions achieved their purpose.  Some complained that virtual networking could never work or that the presenters did not provide presentations (the discussion leaders were asked not to present).

Recommendations for future webinar topics focused again this year on Future Trends (which will be the theme of the 2023 conference).  Mental Health and Spirituality moved up to second place.  We were delighted to receive a list of great suggestions for webinars which have been shared with the Program Committee.

We asked how they liked our new Member Community.  About half of the members have used it.  Several respondents said they are too busy to use it or saw no value in it. Most felt that we do not yet have a critical mass of people using it and that it encourages people who do use it to stay within a small number of interest areas.  We did receive some great ideas for making it more useful and plan to implement the “games & prizes” suggestion with our upcoming Scavenger Hunt contest. 

For members, the aspects of APCDA that they like best includes the focus on Asia/Pacific trends (which helps to move us away from our own country focus while keeping the focus on a relevant portion of the world).  Networking across cultures is an important feature for many.  Others commented on the professional development opportunities and the welcoming community.  For some, joining a committee made all the difference because they are now connected to other committee members and feel a sense of purpose and fulfilment in helping colleagues through their service.  We are grateful to those who volunteered to serve on a committee, and we hope our committees can be rejuvenated by the infusion of new members.

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President's Report for 2021-2022

by Satomi Chudasama

The Board’s largest project this year was to develop and prioritize future goals over a 6-month period.  The 5 goals selected, in priority order, are:

  • Increase member engagement
  • Increase the perceived value of membership in the eyes of our members
  • Build APCDA Committees’ close relationship and energetic contributions to the organization’s work
  • Develop a leadership pipeline for APCDA leadership / Develop local (country) leaders for future roles on APCDA leadership teams
  • Connect meaningfully with each member country / Support countries that lack a national CDA to develop one, and work closely with each country’s CDAs

We plan to rereview these goals each year between July & September to determine progress during the year, to identify specific steps needed to reach these goals in the coming year, and to refine our list of goals based on current needs.

We began planning the Singapore conference in 2019, halted our plans in 2020, and resumed in July 2021.  At that time, we planned a Hybrid conference (both in-person and virtual attendees) for 2022 and developed 3 possible budgets: 1) all virtual, 2) mostly in-person, or 3) small in-person with large virtual.  IAEVG expressed interest in joining us and both APCDA and IAEVG agreed to work together in October.  We expanded the schedule to accommodate IAEVG and purchased multi-featured conferencing software in October.  We collected proposals at the end of November and sent acceptance letters mid-December through early-January.  We added a Conference intern, engagement features, and developed policies to help our leadership attend the conference in January.  The Officers also decided to cancel the in-person option of the conference in January, during the Omicron surge, because planning for all options was so difficult and we could not predict the future.  The resulting conference was smaller than we had expected, but otherwise happened according to plan, and our IAEVG partners were pleased with the results

For 2023, our hybrid conference will be held in Nur-Sultan, Kazakhstan with the theme New Look at Careers in a Rapidly Changing World. We will have three exciting keynote speakers, and have also planned some fascinating tours.

We have been working to define a process for accrediting training providers in the field of career development.  We call it LOEP Accreditation, where LOEP stands for Local Organization Educational Program.  By “Local,” we recognize that most training programs serve people in a single country and are conducted in the language of that country.  By “Organization,” we intend to include all groups, whether private providers, government agencies, non-profit, or for-profit.  We believe that our international body of members is capable of assessing quality in training programs and that our list of Competencies can be used to assess any training program in our field.  In July we began by defining an application process, evaluation process, a fee schedule, and a re-evaluation schedule.  We continued to refine these materials throughout the year as we face selecting evaluators, and received questions from an LOEP (i.e. could the accreditation be exclusive within a country? No – all LOEPs are welcome to apply).  We continue to expect to begin our first accreditation project soon. 

In order to improve member engagement, we added a new software service provided by Tradewing which we call our Member Community.  The Grand Opening was February 26. This service has experienced some success, but we hope use will increase in the future. It includes member interaction features (posting, commenting, and polls), unlimited simultaneous Zoom meetings, and sponsorship options.  It also provides engagement analytics and could help us to learn more about our members.  It greatly increases our annual expenses, but if it brings our members together, it would be worth the cost.

In order to be responsive to the wishes of our Martha Russell Scholarship donor, we attempted to increase the number of these scholars this year. We were very successful, increasing the number from 24 last year to 65 this year.  Due to changes in the stock market, the number of scholarships available next year is likely to be much smaller.

After an extensive search for a new APCD Journal Editor, we found Dr. Poh Li Lau of Malaysia who will begin in March, 2023.  The Board has committed to a substantially higher stipend for this position.

Other accomplishments include:

  • We completed the 3rd version of the APCDA Glossary of Career Development Terminology.
  • We are delighted to have a new Affiliate Member: The National Program on Career Awareness (NPOCA) in India with 88 joint members.
  • Dr. Brian Schwartz, our Shanghai Representative, attempted to facilitate the organization of a social enterprise for career development in China, although COVID and government regulations have slowed that progress.
  • Our committees provided incredible services to our members (excellent webinars, welcoming new member events, enticing social media posts, etc.) and we applaud their great work.
  • Our Country/Area Representatives provided valuable information about the career development activities in each of our member countries and we are grateful for their reports on our Country Information pages.
  • Our Treasurer, Dr. Constance Pritchard, teamed up with our Web/Video Editor, Tuan Anh Le, and created a wonderful 10th anniversary video which we will all enjoy.
  • We all contributed questions about the preferences of our members and friends to the Summer Survey and are looking forward to the results of the surveys.  The Surveys are available until the end of July for your response.

We hope you will also read the Testimonials that so many members have contributed about the impact of APCDA in honor of our 10th Anniversary!

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Getting Value from the New Member Community

Written on February 2022

The launch of the new APCDA Member Community has been a great success.  Thank you to all who have visited and set up your profiles.  During February, 303 people activated their records. Of those, 56% were members. We are so excited about this response that we have selected 3 winners of the Free Conference Registration Contest.  These winners include Stephen Koh (Singapore), Jenikko Quinto (Philippines), and Smita Anirudh (India).  Congratulations to these three winners.  Please contact me about your registration details.

Navigation Tip

When you drill down into a group or posting, you can return to the main screen by clicking the logo in the upper left corner.

Notification Settings Tip

This community is designed to replace emails, but most of us still need an email to remind us to look at this community.  To control the emails you receive from this community, choose “My Profile” from the main menu.  Then click on the small Gear icon to the right of your name.

The Notification Settings option will appear when you click the gear.  Under that group, the first control lets you turn off emails completely.  If you do that, you will never again hear from the APCDA Member Community.

The next set of controls allows you to decide which groups and which sponsors you want to hear from.  The final section allows you to decide to get Realtime notices, a daily digest, or a weekly digest.  The bar graph below shows that Daily Digest is the most popular choice.  The line graph shows that those who chose Realtime are more likely to open the message when one arrives, and more likely to respond to it.  Those who chose Daily or Weekly only open the Digest 40% of the time and only respond 7% of the time.

Privacy Settings Tip

The same “Gear” icon leads to Privacy Settings.  The default in our community is that “Everyone” can see only your name and country.  Those who are members can also see your credentials, job title, organization, city, and state.  Notice that the default is to NOT show your email to anyone (because we think you will want to interact within this community).  We have allowed non-members to see that there are other people from their own country who belong to this community, but not to know anything more than their names.  You can change these settings if you wish.  Your visibility to others is completely within your control.

Tags Tip

Tags are an important way to focus your interaction on topics that matter to you.  The main menu offers an opportunity to choose the tags that interest you.  When you post, you will be asked to choose tags that are relevant to your message.  By choosing tags, the people who care about those topics will see your message in their Realtime, Daily Digest, or Weekly Digest.  Others can see your post when they log in.

Notice that Natalie Kauffman just posted a question about the sources you find useful for information about career trends.  By using tags, she made sure that the people who are interested in this topic will see her post (and your response, should you care to comment).  Please engage in these exchanges as often as you can to keep our community vibrant and interesting. If you are not able to post an immediate REPLY, you can click on the LIKE button to demonstrate to our other members that you have read the post.

Tags also create a library of posts on a topic. Whether or not you “follow” a tag, you can always look at the posts under that tag.  All posts which have been tagged for that topic should be listed.  Using tags, we can keep our information more organized and easier for others to find.

If you believe that an additional “tag” is needed, please contact  We can add new tags.

Interest Groups Tip

Interest Groups offer another way to be sure you know when topics are discussed that interest you.  The three most popular Interest groups are:

  • Future Career Trends Interest Group
  • Social Media/Technology Interest Group
  • Advocacy Interest Group

Please make interest groups interesting by posting information, questions, or observations in these groups.  Being part of an Interest Group does not involve a commitment to put time into the group, but they will be more interesting if you remember to post questions or interesting ideas in them.

Members are invited to join Committees.  Committees are the backbone of APCDA.  They make many of the activities of APCDA happen.  For example, the Program Committee selects the webinar topics.  The Membership Committee encourages potential members to join through Meetups and provides Orientations for new members.  Please join a committee to help APCDA grow and better serve our members.  Committee participation is also a great way to develop your professional skills.  Additionally, committee work is a wonderful way to get to know other members and develop an international network.  The more energy you put into committees, the more benefits you will get back from APCDA. APCDA is much more than our annual conferences!  Maximize your APCDA membership and actively participate.

More Help

For detailed instructions for any page in this community, visit the ZenDesk:

Please help to make our Member Community an interesting place to visit – and please visit often.

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Where do APCDA Members Live?

Currently, the countries with the largest percentage of members are:



United States












We also have members in Azerbaijan, Bangladesh, Cambodia, Canada, China, Finland, France, Hong Kong, Indonesia, Kazakhstan, Korea, Republic of, Macau, Malaysia, Nepal, New Zealand, Nigeria, Pakistan, Panama, Qatar, Samoa, Saudi Arabia, South Africa, Sri Lanka, Switzerland, Taiwan, Turkey, United Arab Emirates, and the United Kingdom.  Join us!

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IAEVG Membership – A Benefit of APCDA Membership

Did you know that you automatically become a member of the International Association of Educational and Vocation Guidance (IAEVG) when you join APCDA?  Each year, APCDA pays dues to IAEVG for all of our members. 

IAEVG has a 75-year history of providing global leadership in and advocating for guidance by promoting ethical, socially just, and best practices throughout the world so that career, educational and vocational guidance and counselling is available to all citizens from competent and qualified practitioners.

This year, IAEVG has also chosen APCDA to host one of its 2 annual conferences.  We are excited about working together with IAEVG for our May 2022 Conference because they bring experts from around the world to our conference.  For example, if you attended our 2015 conference in Japan, you will remember Keynote Speaker Dr. Raimo Vuorinen, who spoke to us about Developing New Policies and Services for Career Development and Counselling by Structured National and International Co-operation.  Dr. Vuorinen was formerly the Director of the European Lifelong Guidance Policy Network (ELGPN), which makes him the perfect choice for a keynoter at our 2022 conference on Embracing Lifelong Career Development.  Dr. Vuorinen also recommended that we initiate a glossary of career planning terms.  In May we will proudly show him that we now are working on our 3rd edition of this glossary and have translations into many of the languages of our member countries.

Behind the scenes, IAEVG and many of its members have helped in the development of APCDA.  When we want to develop resources for our members, such as our Ethical Guidelines, we turn first to IAEVG for guidance.  As the oldest career development association that is truly international, the materials provided by IAEVG are very relevant and helpful in jump-starting our development.  If you look at the IAEVG Scientific Committee page (the people who will select the Research Sessions and Poster Sessions for our conference), you will see many APCDA members.  We are excited to welcome all of these experts to our conference again this year.

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Discovering What People Value about APCDA

By Dr. Marilyn Maze

At the beginning of November 2020, we added Google Analytics to our website at the request of the Qatar Foundation, because they wanted to know how many people download the Arabic version of the Glossary, which they translated for us.  Google Analytics is a free service that counts the number of visits to webpages.  It reports on:

  • Views: The number of times anyone looked at a page
  • Users:  The number of people who looked at the page
  • New Users: The number of unique people who looked at a page (people like staff are only counted once)
  • Views per User: the average number of times each person looked at a page
  • Average Engagement Time:  The average number of seconds each person spent on a page.

Of course, these data can be misleading.  Staff visit many pages to check/update them, and those views get counted.  When the phone rings or a person gets coffee, the software may indicate that a user “viewed” a page for a long time, when no one was actually looking at the screen.  Everyone lands on the welcome page when they first come to our website (unless they are coming from a link in an email or news blog), so that page is, of course, our most visited.  But this data does give us a way to measure what people care about and how often they visit our website.  The data below reflect 2 months (November and December 2020).

In the table below you see totals by Main Menu topic for each of the statistics provided.  Looking at the “Views” column to see which part of our website had the most use, we see the most views in Webinars (which is called Events to include the New Member and Non-Member Meetings). People looked at large numbers of recorded webinars, as well as registered for six live events during that period.  For the second and third columns, totaling these data is not really correct statistically, because the total counts the same person every time they visit another page. But the New User numbers do give us some idea about the volume of people visiting each part of our website.  The Welcome area attracted the largest number of new users.  During November, a lot of people were looking at our Call for Proposals, so that part was visited by the next largest number of new users, then Country/Area Information and News are tied for 3rd place. 




New Users

Views per user

Engagement time





































Country Information






Profile Management






What, specifically, were people doing in these sections of the website?  For each of these menu topics, we have selected the most popular pages under that topic.

Under the Welcome topics, we have a lot of information about APCDA as an association.  This table shows which pages in that area were visited by the most people.  We can see that a lot of people visited the “About” page which contains our Vision and Mission, and they visited our Leadership page which contains bios for each of our leaders.  A noticeable number also considered donating to APCDA, although only a couple did so.





 About APCDA




 History of APCDA




 Contact Us




Under the Conferences topic, of course the Call for Proposals and the 2021 Conference received the most attention.



 Call for Proposals


 2021 Conference




 2020 Conference


 2019 Conference Presentations


People also looked at past conferences and at other information about the conference such as Scholarships, Awards, Proposal Tips, and Presentations Tips.  They also looked at Past Award Recipients.

In the Membership area, the largest number of people looked at the Join-Renew pages.  But they also looked at the Benefits page, each of our Member Organizations, and our Legacy Partners.  Members who log in see the Member Directory, so that page was well used.





 Member Benefits


 Member Directory


 Member Organizations


 Legacy Partners


Under Webinars, our November and December live events offerings were, naturally, very popular.  But many people also looked at our libraries of past webinars and watched many recorded webinars.



 ReimagineU (event registration and recorded webinar)


 December APCDA Meetup


 The Past, Present, and Future of Career Counseling


 Recorded Webinars


 Free Webinars


 Live Webinars


 Recent Webinars


 November New Member Orientation


Each of our News pages was visited by large numbers of people, including the Through COVID series which, by this time, was old news. And 25 people decided to add their names to our mailing list.





 Career Trends


 Association News


 Member Recognition


 Through COVID




Our Resources were not visited as often as other topics, but the Journal and each of the past issues of the Journal had many visits.  The Arabic version of the Glossary, which was announced on November 15, drew a substantial number of people. Our other glossaries, ethics, and competencies also were used.





 Arabic Glossary


 APCDJ Sept 2020




 Ethical Guidelines




 APCDJ Subscription


Many people visited our Country/Area Information pages and every country had several visits with people clearly reading several articles on the pages that interested them.











 North India


The last section of the webinar is not part of the menu, but rather a service that is offered by the website.  Each person in our database can see their own profile, and while looking at the Member Directory, they can view the profiles of others.  Some people also asked for help with passwords, told our system not to send them any more emails, or looked at invoices (probably in the process of paying). 



 Member profile (someone else's profile)


 My profile (self-profile)


 Reset password request


 Unsubscribe from emails


 Invoice (for payment)


In addition, 150 people used the website Search function.

These data provide important information about how our website is used and which parts of our website are valued most.  We plan to continue to study these data over time and see what more we can learn.  Given the amount of work we put into maintaining and updating the pages on the website, we are happy to know people are reading our webiste.

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APCDA Member Logos

Members are invited to get a copy of the new Member Logo from the APCDA Website.  Now that we have a legal agreement published on our website, is it possible for us to provide a logo for use by our members.  We currently have three kinds of member logos:

  1. Individual members
  2. Organization members
  3. Professional associations which offer Joint Membership with APCDA

If you fall into groups 1 or 2, please go to our website at and click Login.  Then put your mouse over the Member menu and you should see "Member Logo Usage" as an option.  Choose that option and read the agreement, then click on the appropriate link on the bottom of that page.  If your membership is Active, you will be able to see and copy the logo. 

If you fall into the third group, you should have received the logo from us by email.

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