By Dr. Marilyn Maze
In January 2022, APCDA add a major new service for our members which can be found by clicking on the Member Community button on our website. This software is provided by a company called Tradewing and is an “add-on” to our website that is specifically intended to help members connect with each other and learn from each other. Staff spent January setting Tradewing up for APCDA, then opened it to our members and friends in February. In October, staff worked hard on a scavenger hunt to try to get more people to use the software.
The overall amount of use has been disappointing. To try to better understand the use of this software by members, we obtained all of the analytic data available from Tradewing for the calendar year 2022. The analysis and graphs below are based on that data.
During 2022, 199 out of 500 Members (40%) participated in the Member Community. Another 288 Non-members logged in and participated in some way. The two graphs below describe the amount of use Members and Non-members made of this software by Quarter. We counted each individual once, so the height of each bar indicates the number of individuals who used the software in that quarter. The largest number of people used the software during the first quarter when it was introduced. In the 3rd quarter during the Scavenger Hunt, usage increased a bit for members and a significant amount for non-members.
The individuals were categorized by the total number of interactions the individual had within a quarter. The colors on the bars indicate the number of interactions, and the height of the bar indicates how popular that number of interactions was:
Interactions include all of the types of interactions tracked by the program: joined an event; posted a comment, photo, or question; sent a message to another person through this service; commented on something another person had posted; or liked something someone else had posted.
While we are grateful for those who had more than one interaction in a quarter, the number of interactions was far below our expectations.
The graph below shows how many times someone other than staff used one of Tradewing’s features each month.
The Dark Blue line (login in) shows many people visited it then. It spiked a little in July – this is probably when we sent invitations to the people who joined since January, so we had new people looking at it. In spite of the Scavenger Hunt in October, there is no spike in October. Since the Scavenger Hunt, the number of people logging in has declined.
Looking at the Orange line (Joining an event), we see a spike In April. Noting that the number of people who joined an event is twice the number of people who logged on, we believe the spike is partly caused by people who joined an event, left the event because they did not see features they would expect in Zoom, and joined the event again. We see this happening often in Tradewing because it is so different from Zoom and attendees must choose between “Participant” and “Listener.” We see a slow but steady increase in the number of people joining an event, which could be the result of the Membership Committee using Tradewing a lot.
The Grey line represents posting, and is consistently low. Yellow represents Messaging and is a bit higher than the Grey line, so more people messaged someone than posted messages. Light Blue represents commenting on a post, and is consistently higher than posting, but not much higher. Green represents liking a post and is always higher. Apparently Liking a post is an easy, low-risk option that many people chose.
The graph below shows the percentage of people other than staff who used each of the features after they logged in.
This graph shows relative interactions, where all points on the graph are relative to the number of people who logged in. The blue line shows the percentage of logged in people who joined an event. You see in April that 200% of the people who logged, in joined an event. This causes us to believe they were joining, leaving the event, and joining again (meaning they had problems attending, rather than that they were joining different events). After April, the line goes down to about 30%, with an increase in October (Scavenger Hunt), then a decline.
The Orange line is the percentage who posted a comment or article. It is usually the bottom line and got as high as 40% (meaning 40% of the people who logged in posted something in April and October). The Grey line is the percentage who messaged someone, and is as high as 80% at the time of the Scavenger Hunt (in which they were told to message someone). The Yellow line (Commented) is usually higher than the Grey line, so more people were commenting on posts than were sending messages. The Green line (Liked a post or comment) is consistently high so people who logged in liked the posts they saw and often liked several posts.
These data seem to indicate that members and friends enjoyed the Member Community by Tradewing, but they did not enjoy it enough to gain momentum and use it without encouragement by staff. We had hoped they would use it to get to know each other better and to learn from each other. Data in this calendar year indicates that when we do not hold events like scavenger hunts, usage drops off. Unlike software like LinkedIn and Facebook, there is not a sustained usage of the APCDA Member Community.
Please help us to understand what members like you want from APCDA. Related to this software, send us your experiences using it. How much do you use it? Do you like it? Is it helpful? If so, what does it help you to do? Why do you think only 40% of our members used this software? If software like this is not what members want, what do they want? We will publish your submissions as part of this report.
By Arun Mittal
The Asia Pacific Career Development Association (APCDA) stands as an exemplary model of a global yet local association, fostering a robust ecosystem for career professionals to learn, network, and share best practices from across the region. With a distinctive GloCal (Global + Local) approach, APCDA seamlessly integrates global perspectives while staying attuned to the unique needs and nuances of the diverse communities it serves.
The GloCal approach embodies the concept of thinking globally and acting locally. For APCDA, this means connecting career professionals across borders, transcending cultural barriers, and sharing knowledge and insights on a global scale. However, it also involves recognizing the significance of local contexts, cultural sensitivities, and regional challenges that shape career development.
Some of the examples of the GloCal Approach
This approach has been of immense help to both the associations and career professionals in our region. The benefits to the individual career practitioners include,
The benefits to other associations in the region are as follows,
The association's GloCal approach has proven to be a winning formula in creating a strong ecosystem for career professionals in the region. By embracing global perspectives while respecting local nuances, APCDA has become a powerful platform that empowers its members to thrive in an increasingly interconnected world. Through collaboration and association with APCDA, other career development organizations in the region can also unlock new opportunities, strengthen their impact, and enrich the lives of career professionals they serve.
#CDAA, #CDANZ, #IAEVG, #JCDA, #NCDA, #NPOCA, #PCDA
By Allan Gatenby
Staff expressed concern about the low member engagement in our Online Member Community and the possibility of not renewing that service in the new year. It was also intended to serve Committees, but only the Membership Committee has been making significant use of it.
The Scholarship Committee reported on its plans to build awareness of the APCDA Scholarship program among universities in our region and the intention to conduct a follow-up study to determine the extent of usage of the conference by our scholars.
The Membership Committee reported that our membership has declined slightly because many of our free first-year members have allowed their membership- to expire when faced with renewal. The committee continues to build involvement and expand committee membership. They offer really valuable meetings for new members and potential members each month. While registration for these events is normally substantial, the number of attendees who attend the meetings continues to be low. They have attempted to follow up and learn what happened for those who did not show up.
The News Committee used the conference meeting to poll attendees about their feelings about our news blog. They have recently posted a submission form for noteworthy articles found in other sources and they hope to build member engagement in our online community through the sharing of resources.
The Public Relations Committee has been brainstorming ideas for improving engagement in APCDA and has a lot of great ideas, but is still trying to decide what is feasible and to build their own skills related to resources available.
The Program Committee has a great lineup of webinars for the fall. They have found some fascinating speakers and continue to coordinate with the staff who produce the Member Mentoring Webinars. They have also agreed to take oversight of the Podcast, so they are constantly seeking contacts in industry for the podcast. Due to a slow attrition in long-term members, they are eager to find new members. The Member/Friend Survey will hopefully provide some new ideas for them to pursue.
APCDA is working hard to grow and expand services. All committees are seeking to grow so they implement new ideas. Anyone interested in joining these active and engaged members in the work they are doing is encouraged to contact the relevant committee.
By Yoshinobu Oi
Mr. Yoshinobu Oi was warmly welcomed as the new Chair of the Area Council. This was the first meeting for new representatives Ms. Charlotte George (Singapore), Ms. Ivy Liao (represented by Carry Shen - East China), and Mr. Chunyu Li (North China). The council members who were present proceeded to present their individual reports, focusing on the following topics:
1. Labour Market Information
a. The unemployment rates have shown signs of improvement across all regions, but they have yet to reach pre-pandemic levels. This trend was observed in Macau, North India, Australia, the United States, Malaysia, and Korea.
c. Governments in various parts of the Asia Pacific region are actively seeking to attract specialized talent in areas where there is a shortage or unavailability of skilled professionals. This initiative was highlighted in reports from Australia, Macau, and Malaysia.
d. Japan presented on a unique topic: Payment of workers by digital currency.. Mr. Oi asked if other countries are using this form of payment?
e. The war between Russia and Ukraine continues to have a major impact on Kazakhstan.
3. The need for regular discussions among council members to facilitate the exchange of ideas and promote cooperation was emphasized. This point was raised by members from Azerbaijan, North India, Singapore, and Macau.
Note: Click on the Area name to read the detailed report.
We are very grateful that so many candidates were willing to serve. Running for a position as an APCDA Officer is a big commitment because our association relies on the wisdom and energy of our officers. We are also grateful the 95 people took the time to vote.
Our new Officers are:
Allan Gatenby brings a lifetime of experience working for a variety of international associations and in the field of education. APCDA has benefited from his experience for many years in his roles as Bylaws Chair, Committee Council Chair, and Board Member. We are happy to welcome him to the role of President Elect.
Sini Parampota brings national experience as a career counselor in Qatar, broad international involvement, and her experience as a doctoral student in the UK. She has served for many years on our Program Committee, guiding the selection of our webinar topics and speakers, as well as on our Board.
Ma. Leonila “Nila” Urrea has years of experience as the Guidance Director of the University of the East, is Corresponding Secretary of the Association of Placement Practitioners of Colleges and Universities (APPCU), and has worked with APCDA for many years on our special projects such as our glossary and ethical guidelines. Her background in management will be very useful in her role as Treasurer.
With this talented group of officers joining Serene Lin-Stephens, our in-coming President, and Momoka Asaka who will be Past Present in the coming year, APCDA will be in good hands. These changes will take place on October 1, which is the start of our fiscal year.
by Momoko Asaka
Each year we begin by reviewing our Future Goals and developing specific plans for the coming year. While many actions took a lot more time and effort than expected, it is amazing to look back and see what has been accomplished.
Two Major Goals
One of the major Future Goals was to define a Path to Leadership. APCDA has a substantial and practical process for developing Leadership. Our Leadership Team includes over 50 positions, which allows opportunities for many people to learn about the association and take in increasing levels of responsibility. We enforce term limits (4-year limits for most positions) to encourage turnover and create openings for new people each year. We have an active on-boarding process which we are improving each year. Of course, new members of the Leadership team join at any time, so providing adequate on-boarding for new leaders is always difficult, but we improved this process this year and expect to continue making improvements in future years.
Our Area Council currently includes 24 Area Representatives with an additional 2 open positions. These are people who have agreed to report on the career development activities within their own community. They meet quarterly and provide reports found on the APCDA website.
We currently have 9 Standing Committees plus other Work Groups for specific projects such as Podcast, Glossary, and Member Engagement. We attempt to have 2 co-chairs for each committee, so this means our Committee Council includes 18 or more additional leaders. Committees are a great way for new people to become involved and move into leadership positions.
We currently have 5 elected Officers: President, President-Elect, Past President, Secretary, Treasurer. These Officers form the core of the Board. In addition, 2 representatives from the Committee Council and 4 representatives from the Area Council serve on the Board.
We also have 9 Past Presidents who represent our “Brain Trust” and select the Scholars and Awardees each year.
You can see that our leadership pipeline includes 50 or more people and our Brain Trust adds to that group. We worked on improving the onboarding process this year and will continue to do so each year.
From our other Future Goals, this year we selected Member Engagement for FY23. We began to develop information about the activities which our members find most engaging and find ways to enhance and renew those activities. We also asked our Public Relations Committee to articulate the value of APCDA to our members. The Member Engagement project looked at the literature in this area, plus data about APCDA collected from past surveys and data available to us through our two membership software services. Our Membership Database includes lists of the activities we have offered and the attendance at each. Our Online Member Community (Tradewing) provides data on social posts, committee meetings, and other types of interactions. We are still in the process of analyzing these data.
We know that a major draw for members is continuing education opportunities in our profession and opportunities to learn more about the way career services are provided in other areas. For this reason we offer am annual conference and 2 webinars each month. This year’s conference was our first hybrid conference and used software that was new to us, so a lot of learning was demanded from the staff and participants. The conference was smaller than our last 2, with about 350 registrants, but the program was substantial, with about 100 sessions total. Last year we joined with IAEVG and they contributed presenters and workers during hours that are not ideal for our region. But comparing this year’s conference to conferences prior to last year, it contained the same amount of content as we usually offer. The diversity was rich, both in terms of the topics and the regions of the presenters. Many new issues were encountered with the Hybrid aspect and lessons were learned.
Continuing Education Provided
In FY22, we held 15 webinars with a total of 737 people registered. Of those, 44% attended live. The income was a modest $2,520. On the Prior Knowledge scale (4=Expert to 1=None), the average was 2.3, meaning our attendees had enough familiarity with the topics to know what they were about, but not enough to feel that they had nothing left to learn. This seems like a good balance. On a 5-star scale, Content was rated 4.5 and Clarity was 4.4, meaning most presentations offered very good content and were easy to understand. We will have data for FY23 webinars in October.
This year we held our first Professional Development Institute in November. This was a 3-hour training program by a major international expert, Dr. Mark Savickas. Fifty-five people registered and expenses were slightly higher than income. We tried not to hold other webinars within a month before and after this event, so the PDI limited the number of webinars offered in FY23. This idea may not be a good model for the future. We also held a special webinar with Japan in which the registration was limited to the number of translators who volunteered to help the non-Japanese communicate with the Japanese attendees. This was wonderful experience and all non-Japanese were very grateful to our Japanese hosts.
A special staff project at the beginning of this year initiated a search process for recorded webinars on our website to help our members find relevant webinars. Another special project involved understanding three computerized services offered in Singapore and Indonesia (Karir Lab, SeeMeCV, Kinobi). A short comparative summary of these features was made available to help our members better understand these services.
By Arun Mittal
APCDA provides regular training programs for its members as a member benefit. These are delivered virtually in the form of webinars. In this article, we share some of our observations based on attendee feedback.
The purpose of this article is to provide an unbiased view of attendees' enthusiasm for webinars as a source of self-enrichment and development.
General Enthusiasm for the Webinars.
With a median of 39 registrations (minimum of 26, maximum of 126), there was plenty of opportunity for members to benefit from the webinars being held. The live sessions were attended by approximately half of those who register, and this proportion is the same for both free and paid webinars. Given the variety of time zones in which our members live, it is understandable that many prefer to listen to the recorded sessions.
Motivation & Purpose
Attendees were asked about their familiarity with the topics covered before the sessions. On a scale of 4= Expert to 1= Unfamiliar, the average response was 2.3. This average falls just below the midpoint between slightly and very familiar.
Two of the Free webinars (“Using Holland Typology to Quickly Assess Career Personality” and “Dealing with Trauma in Career Conversations”) tied for the highest registration at 126, while the webinar “Design Thinking Principles for Career Development Learnings” received the highest registration for a Paid webinar at 63.
The webinar on “Emerging e-Sports: Gaming, Media and Content Careers,” had a low rating of 1.4 on Prior Knowledge, indicating that members had little familiarity with the topic. There were 26 registrations and over 80% attended the live session. The webinar registration for this session was one of the lowest, but it had the highest attendance of any webinar held this year and was one of the top five paid webinars in terms of fees collected.
Most of our webinar topics were familiar to members. It is reasonable to assume that the majority of members use these webinars to reskill and keep up to date. Furthermore, based on registration and attendance, member enthusiasm for paid and free webinars appears to be similar. The primary difference in attendance appears to be based on the topic.
The summer survey is a very useful and important tool for the Program Committee in identifying members' interests. It is also critical for members to participate in the survey so that our webinars continue to be relevant to them.
We asked attendees to rate the webinars on Content, which included relevance, accuracy, and utility The average rating for Content is 4.6. This falls between Very Good and Excellent. The lowest content rating for any webinar was 4.2.
We also asked attendees to rate webinars on Clarity, which included engagement and ease of understanding. The average rating for Clarity is 4.4, and the median is 4.2. This is also between Very Good and Excellent. The lowest content rating for was 4.0.
It is very safe to conclude from the data above that members are very satisfied with webinars as a training source, and the choice of speakers, topics, and their delivery is well appreciated.
As a people-centric organization, APCDA appears to be doing well in terms of helping members to update their skills and providing opportunities for its members to learn and grow. It is also worth noting that there is plenty of room for more members to benefit from such opportunities.
We'd also like to thank the Program Committee and the staff members for all of their hard work and initiative in making these webinars happen.
By Dr. Poh Li Lau, Co-Chair of the APCDA Research Committee
I'm glad to announce that we have a new research project. Dr. Serene Lin-Stephens will be leading this project and we are looking for collaborators who are interested. For further information or to express your interest, please contact PElect@AsiaPacificCDA.org by 31 October.
Below are the details of the project:
Expressions of interest
Growing a career development professional community: A study on membership engagement indicators.
Written on February 2022
The launch of the new APCDA Member Community has been a great success. Thank you to all who have visited and set up your profiles. During February, 303 people activated their records. Of those, 56% were members. We are so excited about this response that we have selected 3 winners of the Free Conference Registration Contest. These winners include Stephen Koh (Singapore), Jenikko Quinto (Philippines), and Smita Anirudh (India). Congratulations to these three winners. Please contact me about your registration details.
When you drill down into a group or posting, you can return to the main screen by clicking the logo in the upper left corner.
Notification Settings Tip
This community is designed to replace emails, but most of us still need an email to remind us to look at this community. To control the emails you receive from this community, choose “My Profile” from the main menu. Then click on the small Gear icon to the right of your name.
The Notification Settings option will appear when you click the gear. Under that group, the first control lets you turn off emails completely. If you do that, you will never again hear from the APCDA Member Community.
The next set of controls allows you to decide which groups and which sponsors you want to hear from. The final section allows you to decide to get Realtime notices, a daily digest, or a weekly digest. The bar graph below shows that Daily Digest is the most popular choice. The line graph shows that those who chose Realtime are more likely to open the message when one arrives, and more likely to respond to it. Those who chose Daily or Weekly only open the Digest 40% of the time and only respond 7% of the time.
Privacy Settings Tip
The same “Gear” icon leads to Privacy Settings. The default in our community is that “Everyone” can see only your name and country. Those who are members can also see your credentials, job title, organization, city, and state. Notice that the default is to NOT show your email to anyone (because we think you will want to interact within this community). We have allowed non-members to see that there are other people from their own country or area who belong to this community, but not to know anything more than their names. You can change these settings if you wish. Your visibility to others is completely within your control.
Tags are an important way to focus your interaction on topics that matter to you. The main menu offers an opportunity to choose the tags that interest you. When you post, you will be asked to choose tags that are relevant to your message. By choosing tags, the people who care about those topics will see your message in their Realtime, Daily Digest, or Weekly Digest. Others can see your post when they log in.
Notice that Natalie Kauffman just posted a question about the sources you find useful for information about career trends. By using tags, she made sure that the people who are interested in this topic will see her post (and your response, should you care to comment). Please engage in these exchanges as often as you can to keep our community vibrant and interesting. If you are not able to post an immediate REPLY, you can click on the LIKE button to demonstrate to our other members that you have read the post.
Tags also create a library of posts on a topic. Whether or not you “follow” a tag, you can always look at the posts under that tag. All posts which have been tagged for that topic should be listed. Using tags, we can keep our information more organized and easier for others to find.
If you believe that an additional “tag” is needed, please contact Info@AsiaPacificCDA.org. We can add new tags.
Interest Groups Tip
Interest Groups offer another way to be sure you know when topics are discussed that interest you. The three most popular Interest groups are:
Please make interest groups interesting by posting information, questions, or observations in these groups. Being part of an Interest Group does not involve a commitment to put time into the group, but they will be more interesting if you remember to post questions or interesting ideas in them.
Members are invited to join Committees. Committees are the backbone of APCDA. They make many of the activities of APCDA happen. For example, the Program Committee selects the webinar topics. The Membership Committee encourages potential members to join through Meetups and provides Orientations for new members. Please join a committee to help APCDA grow and better serve our members. Committee participation is also a great way to develop your professional skills. Additionally, committee work is a wonderful way to get to know other members and develop an international network. The more energy you put into committees, the more benefits you will get back from APCDA. APCDA is much more than our annual conferences! Maximize your APCDA membership and actively participate.
For detailed instructions for any page in this community, visit the ZenDesk: https://tradewing.zendesk.com/hc/en-us/categories/4402989916055-The-Community
Please help to make our Member Community an interesting place to visit – and please visit often.
Currently, the countries with the largest percentage of members are:
We also have members in Azerbaijan, Bangladesh, Cambodia, Canada, China, Finland, France, Hong Kong, Indonesia, Kazakhstan, Korea, Republic of, Macau, Malaysia, Nepal, New Zealand, Nigeria, Pakistan, Panama, Qatar, Samoa, Saudi Arabia, South Africa, Sri Lanka, Switzerland, Taiwan, Turkey, United Arab Emirates, and the United Kingdom. Join us!
Did you know that you automatically become a member of the International Association of Educational and Vocation Guidance (IAEVG) when you join APCDA? Each year, APCDA pays dues to IAEVG for all of our members.
IAEVG has a 75-year history of providing global leadership in and advocating for guidance by promoting ethical, socially just, and best practices throughout the world so that career, educational and vocational guidance and counselling is available to all citizens from competent and qualified practitioners.
Behind the scenes, IAEVG and many of its members have helped in the development of APCDA. When we want to develop resources for our members, such as our Ethical Guidelines, we turn first to IAEVG for guidance. As the oldest career development association that is truly international, the materials provided by IAEVG are very relevant and helpful in jump-starting our development.
Members are invited to get a copy of the new Member Logo from the APCDA Website. The legal agreement published on our website makes it possible for us to provide a logo for use by our members. We currently have three kinds of member logos:
If you fall into groups 1 or 2, please go to our website at https://AsiaPacificCDA.org and click Login. Then put your mouse over the Member menu and you should see "Member Logo Usage" as an option. Choose that option and read the agreement, then click on the appropriate link on the bottom of that page. If your membership is Active, you will be able to see and copy the logo.
If you fall into the third group, you should have received the logo from us by email.