Table of Contents
Editor's Note
Dr. Marilyn Maze
A wide variety of fascinating ideas are packed into these twelve short articles. The authors are spread around the globe from Greece to Canada. This global collection provides a quick way to find new ideas in our field. The authors would love to hear from you about the ideas these articles spark.
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Anne Herbster
ABSTRACT: In today’s competitive coaching industry, it is not enough to be certified. You need to identify your ideal client and communicate your value clearly and powerfully. That is where your messaging comes in. For many career coaches, “selling” feels uncomfortable—it conjures images of pushy pitches and hard closes. However, here is the truth: selling is simply sharing. It is articulating how you help, who you serve, and what transformation is possible. When done right, your messaging becomes your best marketing tool—it builds trust, connection, and action. Coaches often struggle with crafting the right message or language about their business that will attract their ideal coaching client. It is critical to craft words that will not only attract them but also help them see that you understand their challenges and problems and that you offer solutions to help them. The materials in this article are taken from the book The Coach Business Guide: The Path to Launch and Grow Your Coaching Practice (Rhonda Boyle and Anne Herbster, 2022) and will help you craft your practice by creating messages that attract clients with confidence. This article highlights the core of that process so that you can start creating messaging that resonates, connects, and converts.
Cassie Taylor and Dr. Roberta Borgen
Abstract: Front-line career development professionals (CDPs) often have a good sense of what is working and what is not in terms of service delivery; however, many lack a robust research background to prove it. Learn how to conduct research while providing career services and contribute your insights to the academic knowledge in our field. Front-line career development professionals (CDPs) often have a good sense of what is working and what is not in terms of service delivery; however, many lack a robust research background to prove it,
Resilient Leadership: Optimizing Engagement Across Contexts
Dr. Roberta Borgen and Cassie Taylor
ABSTRACT: Leadership, regardless of context, is becoming increasingly challenging. Resilient leaders model adaptability, are responsive to change, and are able to recover from the inevitable setbacks they encounter. They understand the dynamics and interconnectedness of complex systems and attend to the well-being and full engagement of whom they lead.
ABSTRACT: Artificial intelligence (AI) is increasingly recognized as a transformative tool in career coaching and development, offering personalized guidance and innovative solutions for job seekers, students, and professionals. AI-driven platforms analyze individual data to match users with suitable opportunities and optimize résumés, enhancing the overall career development process. By leveraging advanced algorithms, these applications can offer tailored recommendations, thereby streamlining job searches and supporting diverse populations. Despite these advantages, integrating AI into career development raises ethical concerns, particularly regarding algorithmic bias and privacy. Cases such as Amazon’s discontinued AI recruiting tool highlight the risks of bias. To address these issues, a hybrid approach that blends AI capabilities with human coaching is recommended.
Model of Career Exploration Days in Remote Areas: The Case of Crete, Greece
Dimitrios Sampsonidis
ABSTRACT: In recent years, our NGO has introduced a scalable model of “Career Exploration Days” aimed at enhancing career guidance in remote regions, particularly on our island. This model has been piloted successfully over the past two years and has now evolved into a replicable framework that can be implemented across various isolated communities within the region.
Advocacy to Address Societal and Systemic Barriers to Career Development
Dr. Ma. Leonila Vitug- Urrea
ABSTRACT: Advocare is a Latin word related to advocacy, meaning “to add,” “to voice out,” or “to raise your voice.” The American Counseling Association (2018) outlines the skills, knowledge, and behaviors that counselors need to address systemic barriers and advocate for clients and client groups. These competencies are organized based on the extent of client involvement in advocacy (collaborative vs. on behalf of) and the level of advocacy intervention (individual, school/community, or public arena).
On Becoming a Perfumer
Dr Julie Rosengren
ABSTRACT: Dr Julie Rosengren speaks out for encouraging diverse and unusual career paths the help clients find meaning and purpose.
Intrepreneurship–Professionalism–Leadership Framework for Lifelong Career Development and Research
Kim Yin Chan, Regena Ramaya, and Jeffrey C. Kennedy
ABSTRACT: Chan et al. (2012) proposed entrepreneurship, professionalism, and leadership (EPL) as dimensions of subjective career space. Measures of individuals’ EPL motivations revealed that all three motivations are associated with more protean and boundaryless career attitudes. This conference proceedings paper presents the theoretical and research background of this multidimensional framework for careers, related psychometric measures, and their application at a university in Singapore. We summarize prior research and propose future research directions and lifelong career development applications—particularly relevant for rapidly aging societies and knowledge-based, innovation-driven economies.
ABSTRACT: In recent years, rapid changes in employment conditions have resulted in increasingly diverse career trajectories, necessitating that university-based career counselors possess a broader knowledge base and greater adaptability. However, the traditional emphasis on confidentiality in career counseling, combined with the growing prevalence of online counseling, has limited opportunities for mutual learning among counselors. This study investigates Communities of Practice (CoPs) as an effective mechanism for fostering peer learning, accumulating shared knowledge, and disseminating this knowledge within institutions and the broader society. Using a case study of a CoP developed in a university setting to support collaborative learning among career counselors, this study analyzes the entire process—from inception to dissolution—through the framework of the five developmental stages articulated by Wenger et al. (2002). The findings indicate that the CoP not only contributed to the professional development of individual counselors but also produced notable institutional outcomes by externalizing their tacit knowledge and compiling it into a counseling casebook. This casebook facilitated extensive knowledge sharing and enhanced the visibility and perceived value of career counseling within the university environment.
Abstract: The transformative potential of travel for personal and professional growth has long been recognized (Inkson & Myers, 2003). While experiences such as working holidays can be life-changing and serve as critical turning points in career development (Choi, 2021; Yoon, 2014), research on their impact remains limited. Extensive studies on expatriate assignments (Dickmann et al., 2018; Jokinen et al., 2008; Mello et al., 2023; Suutari et al., 2018) focus predominantly on individuals with established careers, leaving a notable gap in understanding how young adults—still navigating the exploratory phase of their careers (Super, 1990)—leverage working holiday experiences to shape their futures. This project addresses that gap by exploring the role of working holidays in fostering career capital, employability, and adaptability.
ABSTRACT: This session explored how career professionals can help clients uncover purpose, meaning, and motivation through culturally sensitive approaches. Using tools such as narrative techniques, value assessments, and the Ikigai model, the discussion emphasized trust-building, reflection, and aligning personal identity with life and career choices for deeper, long-term fulfillment.
Identifying the Most Effective Job Search Strategies Across Cultures
Syed Hassan Abdullah
ABSTRACT: This session explored evolving job search strategies across global contexts, highlighting traditional, modern, and creative approaches. Participants shared culturally relevant practices, client challenges, and the growing roles of artificial intelligence and personal branding. The discussion emphasized inclusive, client-centered guidance for navigating dynamic and increasingly digital employment landscapes.